OVERVIEW OF COURSE PROGRAMMES
The programme will build on distinct advantages and include a strong practical and applied flavour to maximise delegate learning and experience. This will include case study based interactive sessions that will help delegates apply their technical and theoretical knowledge and understanding in the context of international business, issues and challenges. The programme will have a distinct international focus within the context of a dynamic and ever changing global environment.
COURSE CONTENT
- Marketing for the Renewable Energy Industry (1 Day)
- Introduction to Marketing and Marketing Orientation
- Understanding Consumer Behaviour in the Renewable Energy Industy
- Product / services development and marketing
- Creating Value and Competitive Advantage in the Renewable Energy Industry
- Selling and the Marketing Mix
- Case Study / Group Work on Renewable Energy